Scientific journal

59 2020

Journal of Food and Nutrition Research
Summary No. 3 / 2020

Šedík, P. – Horská, E. – Adam, Š. – Miškeje, M.
Mineral content as an aspect of nutrition marketing: case study of honey market in Slovakia
Journal of Food and Nutrition Research, 59, 2020, No. 3, s. 185-192

Peter Šedík, Centre of Information Technologies, Faculty of Economics and Management, Slovak University of Agriculture in Nitra, Trieda Andreja Hlinku 2, 94976 Nitra, Slovakia. E-mail:

Received 24 February 2020; 1st revised 8 May 2020; accepted 17 June 2020; published online 6 July 2020.

Summary: The aim of this study was to evaluate mineral content of various samples of honey produced in Slovakia and, at the same time, to study the consumer behaviour and knowledge on nutritional aspects of honey. Twenty-four honey samples were analysed by inductively coupled plasma optical emission spectrometry (ICP-OES) and contents of nine minerals was determined (Ca, Cu, Fe, K, Mg, Mn, Na, Se, Zn). Consumer research was conducted via a questionnaire survey and 501 honey consumers were involved. The results showed that honey samples contained minerals (in descendent order) K > Ca > Mg > Na > Fe > Cu > Zn > Mn > Se. Average total content of minerals according to types of honey decreased in the order honeydew honey > linden honey > multifloral > sunflower. Selenium was detected only in sunflower honey. Consumer research revealed that only 27 % of respondents knew about minerals and mostly stated these minerals in the following descending order: Ca > K > Fe > Mg. The interdisciplinary insight provided important information for nutrition marketing, which can be used by beekeepers who are selling honey directly to consumers. Moreover, higher awareness of the nutritional value of honey may help to increase its consumption in the society.

Keywords: honey; marketing; consumer behaviour; nutrition; mineral analysis

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