Vedecký časopis - archív
Journal of Food and Nutrition Research
Súhrny čísla 4 / 2025
Rajčániová, M. – Huseynzade Arpášová, M.
Consumer perception of yoghurt enriched with galactooligosaccharides
Journal of Food and Nutrition Research, 64, 2025, č. 4, s. 272-282
Miroslava Rajčániová, Department of Economic Policy and Finance, Slovak University of Agriculture in Nitra, Tr. Hlinku 2,
Original article
Received 7 July 2025; 1st revised 27 August 2025; accepted 8 October 2025; published online 14 October 2025.
DOI: https://doi.org/10.64122/ZZPQ4414
Súhrn: Our society faces numerous challenges, including rapid population growth, fast-paced lifestyles negatively impacting health, and the environmental consequences of increasing food production. To promote healthier living and sustainable consumption, consumers are encouraged to incorporate alternative protein sources into their diets, novel food being one possibility. However, the adoption of novel food depends heavily on public perception of novel technologies. This study examines Slovak consumers' acceptance of novel food, using survey data and a discrete choice experiment to analyse preferences and willingness to pay for yoghurt containing galactooligosaccharides (GOS), a prebiotic known for its potential health benefits. This approach allows for the simultaneous evaluation of key product attributes, such as price, production method, and environmental impact, providing utility parameters for each attribute and its levels. The findings indicate that consumers generally view GOS in yoghurt positively, though its influence on purchase decisions is weaker than that of health benefits, brand, or price. Additionally, older consumers and those living in urban areas find the benefits of GOS more appealing.
Kľúčové slová: novel food; consumer preferences; discrete choice experiment; galactooligosaccharides
Na stiahnutie:
jfnr-2025-4-pp272-282-rajcaniova.pdf (PDF, 383.57 Kb, 200x)